New product placement guidance from Ofcom
Paid-for product placement in TV programmes has been legal in the UK since February 2011. Ofcom has now published further guidance to be read in conjunction with the principal rules. Nick Johnson reports.
All Articles in Regulatory
New guidance from Brussels on consumer rights directive
Dyson challenges Shark’s “America’s most recommended vacuum brand” claim
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
Government “Midata” project response from energy
Is “superfood” a general food health claim?
Google Spain decision continues to make waves
France goes its own way with new prize promotion laws
Dismissing claims that it puts France on a collision course with relevant EU Directives, Paris legislators have introduced significant changes to laws affecting promotional prize draws and competitions. Osborne Clarke Paris’s Claire Bouchenard and Isabelle do Rego report.
DMA clarifies ICO Direct Marketing Guidance
The Direct Marketing Association was not comfortable with elements of the UK data regulator’s September 2013 guidance for direct marketers on data protection law compliance. Now following discussions with ICO, the trade body has published clarification. Mark Smith reports.
Direct Marketing Commission gets tough
The “DMC” investigates complaints that Direct Marketing Association members have breached the DMA’s Direct Marketing Code of Practice. Ben Dunham reports on a recent DMC decision concerning nuisance caller Reactiv Media and its implications for their DMA membership.
ASA tests out new “legal backstop”
ICO Security Report
How “right to be forgotten” judgment may impact marketers
