ASA calls for influencer #ad transparency
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
All Articles in Regulatory
ASA studies in-app ads that harmfully objectify women
ASA publishes report on in-app ads that harmfully objectify women, which finds that ads for apps that allow sexual content may, in reflecting the sexual nature of the apps, be at particular risk of breaching the rules around offence and harm. Daisy Dowding reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
What’s next for body image in advertising: unhealthy body image prompts ASA ruling
The ASA considered the model appearing in the ad for denim leggings to look unhealthily thin due to her pose, camera angle and styling, which strongly emphasised the slimness of the model’s legs.
Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
Keeping track: the ICO's regulation of online advertising tracking
The article explores the ICO’s 2025 online tracking strategy. Tamara Quinn and Anna Matsiienko report.
ASA’s crackdown on misleading investment ads
ASA grounds Wizz Air’s green claim
Ringing in the changes: updated guidance on presenting mid-contract price rises in telecoms ads
UK government’s new rules and guidance on HFSS advertising restrictions
Four the record: ISBA & IMTB’s Influencer Marketing Code hits version 4
