All Articles in Regulatory

Increasingly powerful acronyms ASA, CAP and BCAP recently published their ‘Annual Statement 2005/2006.’ This heightens fears of an ASA annexation of the BACC and RACC broadcast advertising vetting bodies and…

The Advertising Standards Authority’s 2004 report reveals more than a perhaps surprising reduction in complaints in respect of email marketing. In particular, a loss of £764,187 looks pretty eye-watering compared…

At a packed October launch event, the 1 November 2004 launch date for the new ‘one stop shop’ Advertising Standards Authority was confirmed. We report, explain the alphabet soup of…

For reasons unknown, Halloween is often the top day of the year for new marketing controls, but this year, Sunday 31 October looks like being the busiest ghoulfest on record…

With L’Oreal recently required to revise its advertising for its new ‘PerfectSlim’ anti-cellulite cream, we focus on the issues and what the CAP Code and a CAP Help Note have…

Following no less than three new EU Directives in the area of cosmetics and animal testing of ingredients, the UK is limbering up to implement them in one fell swoop…

Just over a year on from the new edition of the CAP Code of Advertising, Sales Promotion and Direct Marketing, changes have been announced. Most significantly, they materially change the…

In probably its last annual report before it becomes the UK’s super-ad complaint handler, the Advertising Standards Authority reveals that the vast majority of the top ten most complained about…

With the drawbridge now up on comments on Ofcom’s proposals for the ASA to take over the handling of complaints over radio and TV ads, we report on the ASA’s…

It may not be fully operational yet, but new communications super regulator Ofcom is already showing it means business. It has published proposals for a radical shake-up of broadcast ad…

Atral of France’s wireless alarm system complied with all relevant EU laws. But in Belgium, it still couldn’t launch or market its products without separate tests and approvals. It challenged…