retail Archives | marketinglaw

Time is up for misleading pricing claims
Written by Bethany Filby on 11 Nov 2025
The ASA has upheld three complaints against Hammonds Furniture Ltd, finding its use of a countdown clock misleading and its “unbeatable price” claims for bespoke furniture inadequately substantiated and unverifiable.
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Pretty Little Thing: not so pretty advertising
Written by Daisy Dowding on 27 Jun 2024
Who: The Advertising Standards Authority (ASA) and Prettylittlething.com Ltd t/a Prettylittlething.com Where: United Kingdom When: 15 May 2024 Law stated as at: 10 June 2024 What happened: PrettyLittleThing published 15…
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Space NK’s Christmas calendar ruled unfair
Written Osborne Clarke on 27 Mar 2024
Who: The Advertising Standards Authority (ASA) and Space NK Where: United Kingdom When: 28 February 2024 Law stated as at: 12 March 2024 Overview The ASA ruled against Space NK’s…
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The Advertising Standards Authority (ASA) and AOS Trading Ltd t/a Rattan Hut (Rattan Hut)
Written by Daisy Dowding on 31 Oct 2023
Who: The Advertising Standards Authority (ASA) and AOS Trading Ltd t/a Rattan Hut (Rattan Hut) Where: United Kingdom When: 6 September 2023 Law stated as at: 17 October 2023 What…
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From likes to shares: ASA upholds complaints against WeShop for influencer marketing
Written by Mirshad Ahani on 18 Aug 2023
Who: The Advertising Standards Authority (ASA) and WeShop Holdings Ltd (WeShop) Where: United Kingdom When: 19 July 2023 Law stated as at: 4 August 2023 What happened: The ASA has…
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We Fit Any Furniture: don’t sit for the scam
Written Osborne Clarke on 27 Jul 2023
Who: The Advertising Standards Authority (ASA) and We Fit Any Furniture Ltd (We Fit Any Furniture) Where: United Kingdom When: 30 December 2022 Law stated as at: 6 July 2023…
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Swytch discounts take consumers for a ride
Written by Pippa Smith on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and Swytch Technology Ltd (Swytch)Where: United KingdomWhen: 22 February 2023Law stated as at: 13 March 2023 What happened:A page on Swytch’s website included several…
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Ensure that your QR Code complies with the CAP Code
Written Osborne Clarke on 20 Oct 2022
Who:The Advertising Standards Authority (ASA) Where: United Kingdom When: 8 September 2022 Law stated as at: 10 October 2022 What happened: The use of quick response (QR) codes within marketing…
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Molly-Mae’s Insta story not so “Pretty” says ASA
Written Osborne Clarke on 17 Aug 2022
Who: The Advertising Standards Authority (ASA); Molly-Mae Hague and PrettyLittleThing Where: United Kingdom When: 13 July 2022 Law stated as at: 10August 2022 What happened: An Instagram story on Molly-Mae’s…
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Substantiate your RRPs
Written by TK Spiff on 17 Aug 2022
Who: The Advertising Standards Authority (ASA) and two leading UK supermarkets Where: United Kingdom When: 13 July 2022 Law stated as at: 8 August 2022 What happened: A leading UK…
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What’s a Gold to a Goblin?
Written by TK Spiff on 14 Jun 2022
Who:The Advertising Standards Authority (ASA) and AppQuantum Publishing Ltd (AppQuantum) Where: United Kingdom When: 13 April 2022 Law stated as at: 1 June 2022 What happened: A paid-for ad for…
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Currys ad misleads consumers on the use of e-scooters
Written Osborne Clarke on 14 Jun 2022
Who: The Advertising Standards Authority (ASA) and Currys Group Limited (Currys) Where: United Kingdom When: 30 March 2022 Law stated as at: 26 May 2022 What happened: A Currys ad…
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