Social media Archives | marketinglaw

Pretty big things: two upheld ASA complaints in two months for PrettyLittleThing divide opinion

Written by Chloe Deng on 28 Feb 2020

Who: Prettylittlething.com Ltd (PLT) and the Advertising Standards Authority (ASA) Where: United Kingdom When: 8 January 2020 and 5 February 2020 Law stated as at: 10 February 2020 What happened:…
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Influencer and manufacturer both infringing Dutch advertising rules with YouTube video

Written by Romy van Limpt Kevin van 't Klooster on 27 Feb 2020

Who: The Dutch Advertising Code Committee (the RCC), a Dutch vlogger/influencer (Influencer) and Hoeksche Hoeve Where: The Netherlands When: 20 December 2019 Law stated as at: 3 February 2019 What…
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The ASA publishes the results of its research into paid influencer posts

Written by Ben Dunham on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 5 September 2019 Law stated as at: 4 December 2019 What happened: The ASA has published the findings of its…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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FTC influencing influencers: influencer disclosure 101

Written by Jennifer Tur on 10 Dec 2019

Who: US Federal Trade Commission (FTC) Where: United States When: November 2019 What happened: The FTC has published guidance on how influencers can achieve transparency in their social media posts…
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Ambushing the podium: US Olympic Committee releases rule guidance on individual sponsorship

Written by Charlotte Groom on 10 Dec 2019

Who: International Olympic Committee (IOC), United States Olympic and Paralympic Committee (USOPC), German Cartel Office (GCO) Where: US, Germany and worldwide When: February, June and October 2019 Law stated as…
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ASA bans Burger King “milkshaking” tweet

Written by James Salisbury on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Burger King Where: United Kingdom When: 2 October 2019 Law stated as at: 29 October 2019 What happened: The ASA has ruled that…
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Guide to good practices in influencer marketing in France

Written by Julia Darcel Claire Bouchenard on 28 Oct 2019

Who: The French advertising authority (ARPP) Where: France When: May 2019 Law stated as at: 14 October 2019 What happened: The ARPP Observatory studied more than 500 campaigns shown on…
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ASA bans Botox ads

Written by Emma Finlayson on 28 Oct 2019

Who: The Advertising Standards Authority (ASA), Beauty Boutique Aesthetics, Queen of Aesthetics and Faces by AKJ Aesthetics Where: United Kingdom When: 25 September 2019 Law stated as at: 14 October…
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The CMA puts online platforms and digital advertising under the spotlight

Written by Ben Dunham on 02 Sep 2019

Who: The Competition and Markets Authority (CMA) Where: United Kingdom When: 3 July 2019 Law stated as at: 6 August 2019 What happened: The CMA has launched an investigation into…
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It’s just emojions misleading us over [laughing tears of joy face]?

Written by Chloe Deng on 02 Sep 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 July 2019 Law stated as at: 5 August 2019 What happened: The ASA has released a new guidance note…
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Q: When, will I, will I be famous? A: When you have 30,000 Instagram followers.

Written by Matthew White Chloe Deng on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and Sanofi UK (Sanofi) with ‘ThisMamaLife’ Where: United Kingdom When: 3 July 2019 Law stated as at: 5 August 2019 What happened: In February…
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