All Articles in Social media

A recent campaign on Twitter featured the Snickers bar and various celebrities including Rio Ferdinand, Katie Price and Ian Botham. But did the tweets follow the Office of Fair Trading’s…

Developed in consultation with the Office of Fair Trading and the Committee of Advertising Practice, the ASA’s sister body which writes the “CAP” advertising codes, these Guidelines’ objective is to…

The Google Buzz social media initiative launched in February 2010 raised privacy concerns, whilst more recently the FTC took issue with questionable product reviews for Legacy Learning Systems’ teach yourself…

In light of the OFT’s recent statement that it will be cracking down on product endorsements contained in Tweets that may not be as transparent as they should about their…

As part of World Social Media Week (7-14 February 2011) leading digital creative agency Thin Martian hosts a New Media Age/DMA social media marketing expert panel discussion with free booze…

Using Facebook and Twitter as platforms for prize promotions is now so popular that it is almost the default. But now Twitter has followed Facebook’s example and published Guidelines promoters…

At a recent meeting of the Direct Marketing Association’s recently formed Social Media Group, Osborne Clarke’s Stephen Groom was asked to identify some of the key legal and regulatory issues…