In a recent ruling against Alpro UK and TV presenter AJ Odudu, the ASA showed how it distinguishes marketing communications from editorial content and shed further light on the ‘identifier’ requirements. Jude King reports.
Regulators on both sides of the pond are putting the heat on brands and influencers who breach transparency rules. Jude King reports.
Not before time, the EC has released revised guidance on compliance with the Unfair Commercial Practices Directive 2005/29/EC. Daisy Jones reports on the sections of this wide-ranging guide which might be of most concern to marketers.
If advertisers use “UGC” to promote brands or products the ASA-enforced CAP Codes will apply. What’s in and what’s out if this technique is used? Jude King reports on new guidance published by CAP.
A Competition and Markets Authority investigation found that between 2014 and 2015 Total SEO & Marketing Ltd, a search engine optimisation and online marketing company, wrote over 800 fake reviews for 86 businesses that appeared on 26 websites. Ben Dunham reports.
A seemingly objective article on the “Nylon” site about L&T’s new range was in fact paid for by the US chain, as were Instagram postings by 50 fashion “influencers” wearing a Design Lab dress. Barney Sich reports on the consequences.
A dentist received a poor review on a website but denied he had ever treated the reviewer and sued the web portal operator. What duties did the portal operator have to verify the review? Stephan Bahner reports.
With the Rio Olympics now less than seven months away, the IOC has published “Social and Digital Media Guidelines for persons accredited to the Games of the XXXI Olympiad Rio 2016.” Nick Johnson reports.
At Osborne Clarke’s 17th “Look Back, Face Forward” marketing law forum on 2 December 2015, Jude King and Stephen Groom made their predictions. Catch their slides here.
Following a wide review of online advertorials, estimating that online reviews potentially influenced £23bn of consumer spending a year, the CMA is now investigating selective publication of reviews and lack of transparency around those that are published. Ben Poole reports.
Jordan Speith proved a popular US Open winner, not least with gambling services advertisers. But the ace golfer’s age turned out to be a problem, as no less than three adverse ASA adjudications against different advertisers underline. Jude King reports.
A California-based online entertainment network has agreed to settle FTC charges that it engaged in deceptive advertising in You Tube videos endorsing an online game system. Would the same conduct here have also irked our regulators? Jamie Heatly reports.
