New tips from CAP on user generated content
If advertisers use “UGC” to promote brands or products the ASA-enforced CAP Codes will apply. What’s in and what’s out if this technique is used? Jude King reports on new guidance published by CAP.
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CMA takes action against Total SEO & Marketing over fake reviews
A Competition and Markets Authority investigation found that between 2014 and 2015 Total SEO & Marketing Ltd, a search engine optimisation and online marketing company, wrote over 800 fake reviews for 86 businesses that appeared on 26 websites. Ben Dunham reports.
Lord & Taylor’s Design Lab range launch leads to FTC enforcement
A seemingly objective article on the “Nylon” site about L&T’s new range was in fact paid for by the US chain, as were Instagram postings by 50 fashion “influencers” wearing a Design Lab dress. Barney Sich reports on the consequences.
German Federal Court lays down online review guidelines
A dentist received a poor review on a website but denied he had ever treated the reviewer and sued the web portal operator. What duties did the portal operator have to verify the review? Stephan Bahner reports.
IOC issues Rio new blogging guidelines for athletes
With the Rio Olympics now less than seven months away, the IOC has published “Social and Digital Media Guidelines for persons accredited to the Games of the XXXI Olympiad Rio 2016.” Nick Johnson reports.
Face Forward 2016: What will be the key marketing law milestones of the year to come?
At Osborne Clarke’s 17th “Look Back, Face Forward” marketing law forum on 2 December 2015, Jude King and Stephen Groom made their predictions. Catch their slides here.
CMA investigates fake reviews
Following a wide review of online advertorials, estimating that online reviews potentially influenced £23bn of consumer spending a year, the CMA is now investigating selective publication of reviews and lack of transparency around those that are published. Ben Poole reports.
Young US Open winner catches out gambling advertisers
Jordan Speith proved a popular US Open winner, not least with gambling services advertisers. But the ace golfer’s age turned out to be a problem, as no less than three adverse ASA adjudications against different advertisers underline. Jude King reports.
Video game promoter Machinima settles with FTC over endorsement videos
A California-based online entertainment network has agreed to settle FTC charges that it engaged in deceptive advertising in You Tube videos endorsing an online game system. Would the same conduct here have also irked our regulators? Jamie Heatly reports.
US Copyright infringement is no joke on Twitter
US Copyright infringement is no joke on Twitter Twitter has taken action in the US to remove tweets which copied someone else’s joke in the US. Abby Minns reports on the basis for this action and Twitter’s procedures.
CAP issues new guidance on vlogging
With vloggers and brands increasingly teaming up, and following recent high-profile ASA adjudications for a lack of transparency, CAP has issued recommendations for when vlogs need to be labelled as ads. Ben Dunham takes a look.
FTC updates the FAQs to its Endorsement Guides
The US consumer protection watchdog provides guidance on online endorsements. UK advertisers are advised to take notice. Tom McGinn reports.
