Guidance for influencer advertising published
CAP has issued guidance to influencers on when their content needs to be labelled as advertising. Elliott Prentiss reports.
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ICO’s first enforcement action under the GDPR
The ICO has issued its first enforcement notice under the GDPR against an online behavioural advertising company based in Canada. What happened? Daisy Jones reports.
European Commission announces first piece of cross-platform regulation to ensure online platforms and search engines deal fairly with other businesses
The European Commission has announced the first piece of cross-platform regulation which aims to ensure that online platforms and search engines deal fairly with other businesses
Substantial reforms to consumer law coming soon
Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
ASA blogger ruling sheds light on “control” definition
CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
Influencer’s ‘juvenile’ stunt lands Hooch in hot water
Online influencer called out for Alpro “#ad” omission
In a recent ruling against Alpro UK and TV presenter AJ Odudu, the ASA showed how it distinguishes marketing communications from editorial content and shed further light on the ‘identifier’ requirements. Jude King reports.
CMA and FTC crack down on disclosures in paid celebrity posts
Regulators on both sides of the pond are putting the heat on brands and influencers who breach transparency rules. Jude King reports.
European Commission publishes updated Guidance on Unfair Commercial Practices Directive
Not before time, the EC has released revised guidance on compliance with the Unfair Commercial Practices Directive 2005/29/EC. Daisy Jones reports on the sections of this wide-ranging guide which might be of most concern to marketers.
New tips from CAP on user generated content
If advertisers use “UGC” to promote brands or products the ASA-enforced CAP Codes will apply. What’s in and what’s out if this technique is used? Jude King reports on new guidance published by CAP.
