FTC updates the FAQs to its Endorsement Guides
The US consumer protection watchdog provides guidance on online endorsements. UK advertisers are advised to take notice. Tom McGinn reports.
All Articles in Social media
FCA publishes social media guidance
Following consultation on a draft, the UK financial services watchdog has published the final version of its guidance on “Social media and Customer Communications.” Sadie Alo reports on the key takeaways for the financial promotions sector.
French consumer body lambasts social media small print
An opinion from the French “Abusive Clauses Commission” has complained of 46 provisions in social media site terms of use and privacy policies that in its view are unfair. Georgina Graham and Gregoire Dumas report.
CAP publishes “Online remit update”
Nearly four years on from the dramatic extension of the CAP Code’s remit to non-paid-for marcoms online, CAP has produced guidance on the tests applied to establish when communications are covered by the extended Code. Fiona Schneider reports.
ASA weighs into Oreo “Lick Race” vlogs
Wyke Farms first to register social media-driven brand
Were YouTube videos dissing pony dealer libellous?
Florida judge rules in Facebook fanpage control dispute
Facebook changes its Platform Policy in respect of in-game purchases and incentivising page ‘likes’.
Dyson challenges Shark’s “America’s most recommended vacuum brand” claim
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
CAP publishes blogging Q&A Guidance
Big changes to Facebook Pages Terms for Sweepstakes & Contests Administration
