With vloggers and brands increasingly teaming up, and following recent high-profile ASA adjudications for a lack of transparency, CAP has issued recommendations for when vlogs need to be labelled as ads. Ben Dunham takes a look.
The US consumer protection watchdog provides guidance on online endorsements. UK advertisers are advised to take notice. Tom McGinn reports.
Following consultation on a draft, the UK financial services watchdog has published the final version of its guidance on “Social media and Customer Communications.” Sadie Alo reports on the key takeaways for the financial promotions sector.
An opinion from the French “Abusive Clauses Commission” has complained of 46 provisions in social media site terms of use and privacy policies that in its view are unfair. Georgina Graham and Gregoire Dumas report.
Nearly four years on from the dramatic extension of the CAP Code’s remit to non-paid-for marcoms online, CAP has produced guidance on the tests applied to establish when communications are covered by the extended Code. Fiona Schneider reports.
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
