All Articles in Social media

We are delighted to announce that following recent elections, Osborne Clarke’s Tom Harding, frequent contributor to marketinglaw updates, has stepped up to join the Direct Marketing Association’s Social Media Council.…

Over 80,000 volunteers will be lending LOCOG a hand to make sure London 2012 is a huge success, but all the thanks they get is to be told to lay…

In 2011 the US pharmaceutical industry spent over $1b on on-line marketing. In social media, however, uncertainty has reigned as to what is permissible for the sector. So when the…

Californian Noah Kravitz is being sued by his ex employer PhoneDog after he changed the password on the Twitter account he set up at PhoneDog.. PhoneDog wants damages of $340,000,…

A BG Group employee resigned and claimed constructive dismissal after he posted his CV on LinkedIn and this led to disciplinary action. As we await the Employment Tribunal verdict in…

A recent campaign on Twitter featured the Snickers bar and various celebrities including Rio Ferdinand, Katie Price and Ian Botham. But did the tweets follow the Office of Fair Trading’s…

Developed in consultation with the Office of Fair Trading and the Committee of Advertising Practice, the ASA’s sister body which writes the “CAP” advertising codes, these Guidelines’ objective is to…

The Google Buzz social media initiative launched in February 2010 raised privacy concerns, whilst more recently the FTC took issue with questionable product reviews for Legacy Learning Systems’ teach yourself…

In light of the OFT’s recent statement that it will be cracking down on product endorsements contained in Tweets that may not be as transparent as they should about their…