All Articles in Sponsorship
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
ASA weighs in on Skinny Food influencer advert
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
European Commission left #unimpressed by results of influencer screening sweep
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
Gambling sponsorship of sport: where are we now and what’s coming?
Changes are on the horizon for gambling sponsorship of sport. Ben Nicholson reports.
ASA ruling examines influencer’s social media post at the Savoy for ad recognition issues
The ASA has ruled on a social media post by influencer promoting The Savoy. The case underscores the necessity of transparent advertising in influencer marketing, urging businesses to prioritise clarity in their campaigns for consumer trust. James Sharpley reports.
Unlucky for some: ASA rules against two bingo ads deemed to breach gambling rules relating to children
The ASA has ruled against two gambling operators, whose adverts breached the rules against appeal to children and the inclusion of individuals who appear under 25. Ben Nicholson and Alex Lowe report.
The Neville is in the details: Sky Bet gambling ad deemed to overlap with ‘strong appeal’ to under 18s rules
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
