Sponsorship Archives | marketinglaw

Gambling ads starring footballers and reality TV stars to be shown the red card

Written by Sharon D'Silva on 14 Jun 2022

Who: The Advertising Standards Authority (ASA) and Committee for Advertising Practice (CAP) Where: United Kingdom When: New rules to take effect from 1 October 2022 Law stated as at: 6…
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ASA to review approach to body image and advertising

Written by Pippa Smith on 18 May 2022

Who: The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) Where: United Kingdom When: 21 October 2021 Law stated as at: 15 November 2021 What…
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New Environmental Claims Guidance from CAP, BCAP and the European Commission

Written by Gabriella Thornton on 18 May 2022

Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
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ASA lays out plans to tackle harmful racial stereotypes in ads

Written by TK Spiff on 13 Sep 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: December 2020 Law stated as at: May 2021 What happened: Following the death of George Floyd in May 2020, many…
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Social media filters: How much is too much?

Written by Thuvaraka Balamurali on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) and two tanning product companies alongside two social media influencers Where: United Kingdom When: 3 February 2021 Law stated as at: 5 February 2021…
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CAP concludes gender stereotyping 12 month review

Written by Thuvaraka Balamurali on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 17 December 2020 Law stated as at: 21 January 2021 What happened: In 2018, the Committee of Advertising Practice (CAP)…
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Brexit certainty for advertisers

Written by Holly Barber Collis on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
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Healthy ad, healthy mind

Written by Holly Barber Collis on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 October 2020 Law stated as at: 2 November 2020 What happened? ASA has issued some guidance relating to advertisers’…
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CAP & BCAP consulting on new rules for ‘cosmetic interventions’

Written by Katrina Anderson on 21 Oct 2020

Who: CAP and BCAP Where: United Kingdom When: 10 September 2020 Law stated as at: 5 October 2020 What happened: CAP and BCAP have jointly launched a consultation on introducing…
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Here’s looking at you, kid: CAP reflects on children’s recognition of online advertising

Written by Charlotte Groom on 21 Oct 2020

Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 30 July 2020 Law stated as at: 30 September 2020 What happened: CAP…
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No victory this time for (the portrait rights of) Max Verstappen against Picnic

Written Osborne Clarke on 27 Jul 2020

Who: Court of Appeal Amsterdam, Max Verstappen (Verstappen), Mavic S.A.R.L. (Mavic) and Picnic B.V. (Picnic) Where: The Netherlands When: 2 June 2020 Law stated as at: 30 June 2020 What…
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ASA and MHRA shoot down ‘vitamin shot’ ads

Written by Rebecca Chui on 26 Jun 2020

Who: The Advertising Standards Authority (ASA), the Medicines & Healthcare products Regulatory Agency (MHRA) Where: United Kingdom When: 28 May 2020 Law stated as at: 10 June 2020 What happened:…
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