All Articles in Sponsorship
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Ambushing the podium: US Olympic Committee releases rule guidance on individual sponsorship
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ITV and ASA couple up to give contestants advice on social media ads
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Cookie Monster – ICO publishes guidance to remind advertisers how cookies should be used
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French courts explore official alcohol suppliers to the Cannes International Film Festival
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Restrictive German athlete advertising deemed abusive
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Guidance for influencer advertising published
CAP has issued guidance to influencers on when their content needs to be labelled as advertising. Elliott Prentiss reports.
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The so-called “Youtube” tax is now effective in France
The so-called “Youtube” tax is now effective in France The European Commission gave the green light to a tax enacted in the French Finance Act for 2017, extending the French tax regime to foreign streaming services and video-sharing websites that distribute content in France without having a registered company or branch there. Benoît Menez reports.
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Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
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CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
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Ofcom considers Countdown host Nick Hewer’s namechecks
A Countdown show opened with host Nick Hewer mentioning the Ideal Home exhibition in favourable terms. Did this breach “undue prominence” rules? Thomas Spanyol reports on the Ofcom investigation and its outcome.
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Ofcom probes “Cab My Ride” and “MYX Fusions Moscato” references
Did channels “That’s Solent” (local TV) and “Flava” (music) breach “undue prominence” rules for brand references in editorial? Barney Sich reports on Ofcom’s investigations and the outcomes.
