CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
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Ofcom considers Countdown host Nick Hewer’s namechecks
A Countdown show opened with host Nick Hewer mentioning the Ideal Home exhibition in favourable terms. Did this breach “undue prominence” rules? Thomas Spanyol reports on the Ofcom investigation and its outcome.
Ofcom probes “Cab My Ride” and “MYX Fusions Moscato” references
Did channels “That’s Solent” (local TV) and “Flava” (music) breach “undue prominence” rules for brand references in editorial? Barney Sich reports on Ofcom’s investigations and the outcomes.
IOC issues Rio new blogging guidelines for athletes
With the Rio Olympics now less than seven months away, the IOC has published “Social and Digital Media Guidelines for persons accredited to the Games of the XXXI Olympiad Rio 2016.” Nick Johnson reports.
CAP issues new guidance on vlogging
With vloggers and brands increasingly teaming up, and following recent high-profile ASA adjudications for a lack of transparency, CAP has issued recommendations for when vlogs need to be labelled as ads. Ben Dunham takes a look.
FTC updates the FAQs to its Endorsement Guides
The US consumer protection watchdog provides guidance on online endorsements. UK advertisers are advised to take notice. Tom McGinn reports.
Ambush marketing policy paper
New alcohol sponsorship code
Did sponsor credits on 5’s “Cowboy Builders” breach rules?
Sponsor credits probed by Ofcom
Ofcom in Downton breakbumper verdict
Jaguar cricket coverage sponsorship sent to the pavilion
