Sponsorship Archives | Page 6 of 7 | marketinglaw

FTC updates the FAQs to its Endorsement Guides
Written Osborne Clarke on 17 Aug 2015
The US consumer protection watchdog provides guidance on online endorsements. UK advertisers are advised to take notice. Tom McGinn reports.
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Ambush marketing policy paper
Written by Nick Johnson on 28 May 2014
Who: European Sponsorship Association (ESA) Where: UK When: April 2014 Law stated as at: May 2014 What happened: The European Sponsorship Association (ESA) has issued a revised and updated paper…
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New alcohol sponsorship code
Written by Anna Williams on 28 Mar 2014
Who: The Portman Group Where: United Kingdom When: 31 January 2014 Law stated as at: 11 March 2014 What happened: The Portman Group is a not-for-profit organisation funded by nine…
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Did sponsor credits on 5’s “Cowboy Builders” breach rules?
Written Osborne Clarke on 09 Oct 2012
Sponsorship credits around sponsored programmes must not contain advertising messages or calls to action. Ofcom recently considered Checkatrade’s sponsor credits around Cowboy Builders. Hannah Willson reports the verdict. Topic:…
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Sponsor credits probed by Ofcom
Written Osborne Clarke on 12 Jun 2012
TV programme sponsor credits are heavily regulated and often breached. Two recent cases involved Channel 4’s “Coach Trip” series and a psychology programme on Farsi language satellite channel Gem TV.…
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Ofcom in Downton breakbumper verdict
Written by Nick Johnson on 06 Jan 2012
Aviva’s sponsorship of ITV’s successful “Downton Abbey” upstairs/downstairs drama series looked an excellent call until Ofcom received complaints that the breakbumpers buffering the commercial breaks broke the relevant content rules.…
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Jaguar cricket coverage sponsorship sent to the pavilion
Written by Nick Johnson on 06 Dec 2011
Double meanings in broadcast sponsorship credits are a tried and trusted technique for communicating a sponsorship link while also alluding to the sponsor’s product. How did car manufacturer Jaguar over-step…
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Flora spread it on too thick says Ofcom
Written by Nick Johnson on 03 Dec 2010
Ofcom’s adjudication on the Unilever-funded series “Family Food Fights with Flora” highlights the difficulties brands and broadcasters face in ensuring advertiser-funded programming is Broadcasting Code-compliant, even before a proposed “thematic…
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STV probe shows extent of Ofcom’s new anti-AFP stance
Written by Nick Johnson on 04 Aug 2010
The TV regulator investigated 57 programmes in response to allegations that Scottish Television had given undue prominence to Scottish Government initiatives and failed to exercise proper editorial control. Fair communication…
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“No credit? No problem!” IS a problem says Ofcom
Written Osborne Clarke on 06 May 2010
0800 Reverse is a reverse charge service that allows calls to be made to landlines. It sponsored a programme strand on kids channel Nickelodeon. Ofcom got complaints that sponsorship credits…
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Ofcom puts skids on Drivetime Radio XL
Written Osborne Clarke on 02 Feb 2010
Did on-air promotional announcements about office space and travel agency services break the rules on programme/advertising separation and land the broadcaster in the regulatory soup? Lee Rubin reports. Topic:…
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F1 sponsorship case shows perils of delay in claiming breach
Written by Nick Johnson on 03 Dec 2009
FI team Force India and Abu Dhabi-based airline Etihad recently went to war over the latter’s termination of their sponsorship agreement. The case was heard in the UK High Court…
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