All Articles in Sponsorship

Aviva’s sponsorship of ITV’s successful “Downton Abbey” upstairs/downstairs drama series looked an excellent call until Ofcom received complaints that the breakbumpers buffering the commercial breaks broke the relevant content rules.…

Double meanings in broadcast sponsorship credits are a tried and trusted technique for communicating a sponsorship link while also alluding to the sponsor’s product. How did car manufacturer Jaguar over-step…

Ofcom’s adjudication on the Unilever-funded series “Family Food Fights with Flora” highlights the difficulties brands and broadcasters face in ensuring advertiser-funded programming is Broadcasting Code-compliant, even before a proposed “thematic…

The TV regulator investigated 57 programmes in response to allegations that Scottish Television had given undue prominence to Scottish Government initiatives and failed to exercise proper editorial control. Fair communication…

FI team Force India and Abu Dhabi-based airline Etihad recently went to war over the latter’s termination of their sponsorship agreement. The case was heard in the UK High Court…

After a spate of sports cheating stories in the press, the European Sponsorship Association has called for sponsors to help clamp down on dodgy dealing by introducing extra protection in…

In 1999 it was no sponsor, low pay and a player strike. In 2005 team sponsor Digicel and Cable & Wireless, sponsoring seven players, came to blows. Now another WICB/Digicel…

The Beijing Organising Committee has put in place some of the toughest ever measures to combat ambush marketing at the 2008 Olympics, with signs already emerging of these backfiring on…