Sponsorship Archives | Page 7 of 7 | marketinglaw

Chinese recipe to combat ambush marketing
Written by Nick Johnson on 05 Aug 2008
The Beijing Organising Committee has put in place some of the toughest ever measures to combat ambush marketing at the 2008 Olympics, with signs already emerging of these backfiring on…
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Broadcasters still fluffing advertising separation basics
Written by Nick Johnson on 02 Oct 2007
Recent Ofcom case reports underline that even the most established UK broadcasters are still going seriously wrong on the rules for sponsorship and commercial name checks. Nick Johnson, in a…
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New sponsorship sector journal
Written Osborne Clarke on 29 Jun 2007
August marks the launch of a new publication from Henry Stewart Publications – the Journal of Sponsorship. Osborne Clarke’s Nick Johnson sits on the editorial board and has contributed a…
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Gambling/sports ties under threat
Written Osborne Clarke on 31 Jan 2007
The Gambling Commission has announced a probe into sponsorship of Premier League football clubs by online gaming companies. There are concerns over the impact this could have on kids’ attitudes…
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FIFA gets no credit after New York judgment
Written by Nick Johnson on 31 Dec 2006
MasterCard filed suit against FIFA in the Southern District of New York. FIFA had inked an exclusive sponsorship deal with Visa for the 2010 and 2014 World Cups when MasterCard…
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Cricket sponsors sent to the pavilion by Ofcom
Written Osborne Clarke on 31 Oct 2006
Viewers of TV cricket coverage will appreciate that the game was not designed with commercial breaks in mind. One TV company’s lateral approach to the problem was to offer onscreen…
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Sponsors’ credits anomaly
Written Osborne Clarke on 31 Jan 2006
A recent verdict by Ofcom on misleading sponsor’s credits in a radio broadcast begged the question of why these advertising messages are outside the UK’s broadcast ad pre-vetting regime. …
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Bottom line in football sponsorship approaches
Written Osborne Clarke on 29 Apr 2005
Is the German FA’s prohibition of sponsors’ brands on the back of soccer players’ shorts contrary to law? Osborne Clarke’s Bjoern Mann reports on a potentially crucial case for free…
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Osborne Clarke’s Nick Johnson speaks at Brussels event
Written Osborne Clarke on 30 Sep 2003
The 2003 Annual European Sponsorship Consultants Association Congress is in Brussels on 27th/28th November 2003. ESCA board member and Osborne Clarke partner Nick Johnson is speaking on recent developments in…
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