All Articles in Telecoms
VSP Regulation: advertise wisely
Paris Court rules that users may resell games purchased on Steam
CityFibre loses long battle against the ASA over ‘fibre’ claims
Got your number | Phone-paid Services Authority to call time on misleading 118 marketing practices
Are ‘fibre’ broadband ads misleading?
ASA’s investigation into broadband providers’ use of “fibre” in advertising
On 31 March 2017 ASA announced it is reviewing the potentially misleading use of “fibre” to describe both part-fibre and full-fibre broadband advertising. Marie-Claire Smith reports.
Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
Broadband not as fast as advertised? ASA is quick to call for a change…
The ASA has considered a number of adjudications in relation to the advertising of broadband speed claims by providers. Amidst another such complaint, this time about JT Group Ltd.’s (“JT”) latest adverts, where JT claims to be “Guernsey’s fastest network”, the ASA has called for a change in the advertising of broadband speed claims. Rachael Oakley reports.
Ofcom launches new mobile nuisance call opt-out
The UK’s “do not call” list enabling users to opt out of nuisance calls is available for mobile as well as landline numbers. Now Ofcom has acted to raise awareness of this and increase mobile registrations. Chloe Dumoulin-Richet reports.
Direct marketing opt-in threat in Digital Economy Bill
The recent Queen’s Speech was criticised as lightweight. But lurking within was a harbinger of potential doom for the UK’s marketers in the form of a threat of an opt-in regime for cold calls. Georgina Graham reports.
Broadband price claims regime to change
From October 2016, the Advertising Standards Authority has decreed that the regulatory regime for price claims in broadband ads will be much stricter. Jamie Heatly reports.