All Articles in Telecoms
ASA’s investigation into broadband providers’ use of “fibre” in advertising
On 31 March 2017 ASA announced it is reviewing the potentially misleading use of “fibre” to describe both part-fibre and full-fibre broadband advertising. Marie-Claire Smith reports.
Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
Broadband not as fast as advertised? ASA is quick to call for a change…
The ASA has considered a number of adjudications in relation to the advertising of broadband speed claims by providers. Amidst another such complaint, this time about JT Group Ltd.’s (“JT”) latest adverts, where JT claims to be “Guernsey’s fastest network”, the ASA has called for a change in the advertising of broadband speed claims. Rachael Oakley reports.
Ofcom launches new mobile nuisance call opt-out
The UK’s “do not call” list enabling users to opt out of nuisance calls is available for mobile as well as landline numbers. Now Ofcom has acted to raise awareness of this and increase mobile registrations. Chloe Dumoulin-Richet reports.
Direct marketing opt-in threat in Digital Economy Bill
The recent Queen’s Speech was criticised as lightweight. But lurking within was a harbinger of potential doom for the UK’s marketers in the form of a threat of an opt-in regime for cold calls. Georgina Graham reports.
Broadband price claims regime to change
From October 2016, the Advertising Standards Authority has decreed that the regulatory regime for price claims in broadband ads will be much stricter. Jamie Heatly reports.
Broadband price claims in focus
Research commissioned by Ofcom and the ASA into consumer understanding of broadband price advertising has some interesting findings, whilst Ofcom has published a “Voluntary Business Broadband Speeds Code of Practice.” Ben Dunham reports.
Compulsory calling line i.d. on its way
In the latest round of the regulatory onslaught against nuisance marketing and silent/abandoned calls, the DCMS is consulting on a change to the Privacy and Electronic Communications (EC Directive) Regulations 2003 making “CLI” compulsory. Jamie Heatly reports.
The ICO sounds a warning on public wi-fi and privacy
Following a spot check of the data collection practices of High Street wi-fi services, the UK data regulator’s blog has recently advised the public to be wary of how much personal data the providers of such services collect. George Garrard reports.
Updated PhonepayPlus guidance on promoting premium rate services
The UK’s premium rate telephone line regulator has published an updated General Guidance Note on promoting premium rate services. “Freemium” advertising models feature as does charity fundraising. Ben Dunham reports.
ICO slaps £50,000 and £200,000 fines on nuisance callers
Point One Marketing has been fined for brazenly making illegal calls to sell devices that blocked…..illegal calls, with a record penalty imposed on Home Energy & Lifestyle Management for automated calls “on an industrial scale.” Barney Sich reports.
