Europe | ePrivacy Regulation update
e-Privacy Regulation regains momentum. Nick reports on the changes in the latest draft, including updates to cookies and soft opt-in.
All Articles in Telemarketing
Fundraising Preference Service launches
Commercial spots must comply with ARPP’s “Gambling” Recommendation
Two private individuals referred a new commercial spot broadcast by the French lottery operator (La Française des Jeux) to the ARPP’s Jury of Ethical Advertisement. The jury found that this “Escape Game Loto” did not comply with ARPP’s Gambling Recommendation. Margaux Hammer reports.
Government clamps down on nuisance call directors
ICO vows to continue cold calls enforcement
With a fines run-rate of £10,000 per day, the data privacy regulator sees “nuisance marketing” as a priority. George Garrard reports.
ICO imposes £180,000 and £250,000 fines on telemarketers
The UK data regulator continues its enforcement campaign against nuisance callers, this time with substantial fines imposed on Advanced VOIP Solutions Ltd and Check Point Claims. Chloe Dumoulin-Richet reports.
France launches new “do not call” list
The BLOCTEL list has been launched in France. Users can register their landline or mobile numbers to not receive marketing calls. How does this differ from the Pacitel list introduced in 2011? Vincent le Bars of Osborne Clarke Paris reports.
Direct marketing opt-in threat in Digital Economy Bill
The recent Queen’s Speech was criticised as lightweight. But lurking within was a harbinger of potential doom for the UK’s marketers in the form of a threat of an opt-in regime for cold calls. Georgina Graham reports.
Compulsory number display for DM calls
The latest version of the Privacy and Electronic Communications Regulations is now in force and with it a requirement that all live direct marketing callers display the number they are calling from. Mike Ahyow reports.
New fundraising control regime takes shape
The October 2015 Etherington Report entitled “Fundraising for the future” recommended a new fundraising industry regulator and a new “Fundraising Preference Service.” Thomas Spanyol reports on progress since then and a British Red Cross initiative.
Former London mayoral candidate fined
Not for the first time, a campaigning politician has demonstrated worrying ignorance of basic rules governing telephone marketing and literally paid the price. Stephen Groom reports on a £5,000 fine imposed on David Lammy MP.
The ICO publishes updated direct marketing guidance
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
