All Articles in Telemarketing

Currently, only individual subscribers can register with the statutory Telephone Preference Service and thus opt out from receiving cold calls. From 25 June 2004, all this will change with the…

As more and more call or ‘contact’ centre functions are contracted out to overseas providers, UK laws controlling the transfer and processing of personal data are often overlooked in the…

In a rare turnabout, the US has followed the UK in introducing a national preference service for those not wishing to receive cold calls. The American telemarketing industry is reeling…

A recent DTI proposal to introduce a statutory right for corporations to opt-out of B2B cold calling has not gone down well with marketers. We summarise the Direct Marketing Association’s…