ASA rules 'no age limit' travel insurance cover claim hides restrictions
There is no excerpt because this is a protected post.
All Articles in Television
Cross-border ads: CAP explains ASA's remit
There is no excerpt because this is a protected post.
UK LHF advertising restrictions in force; identifiability and brand exemption guidance published
The ASA publishes final guidance on the UK restrictions on the advertising of “less healthy” food and drink products on TV and the total ban on paid-for advertising of such products online, which came into effect on 5 January 2026.
ASA bans 'free' airport lounge offer over capacity caps
The ASA has banned “free” airport lounge promotion after finding that capacity caps meant that nearly half of eligible customers missed out during peak periods, despite a 93% overall success rate.
ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
ASA puts the brakes on We Buy Any Car’s ad claims
The ASA has banned We Buy Any Car ads, after upholding complaints from competitors, ruling that the ad was misleading and made unsubstantiated comparative claims about the speed and guarantees of its service.
Home, sea and sky: green claims under scrutiny
New CAP guidance notes set expectations for green claims in home improvements, cruises and aviation industries, underlining the broader push for compliant sustainability marketing in the UK.
HFSS advertising restrictions: brand exemption regulations made and government response published
The government makes the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption) Regulations 2025, which provide clarity on the “brand advertising” exemption to new HFSS TV and online ad restrictions.
A question of timing: ASA rules against Huusk's scheduling
The ASA rules on irresponsibly scheduled ads where they may be appealing to children. Melissa Woodfield reports.
HFSS advertising restrictions: ASA pauses consultation and government consults on regulations to exempt 'brand advertising'
The government has published its consultation on regulations to exempt brand advertising from restrictions on ads for less healthy food and drink on TV and online and the ASA has asked CAP to pause its current consultation on the implementation rules and guidance. Additionally, the ASA has announced that it will not enforce the new rules until 5 January 2026. Gregory Barton and Anna Matsiienko report.
IAB UK’s interactive insights on advertising trends leading to 2030
IAB UK publishes a report exploring advertising and marketing trends in the lead up to 2030 and beyond. Louisa Morrison and Anna Matsiienko report.
