Ofcom is implementing the provisions of the Tobacco Products Directive 2014/14/EU affecting broadcast ads for electronic cigarettes. But these rules will not apply to ads for such products as medicines if they have been licensed as such by the MHRA. Jude King reports.
The Tobacco and Related Products Regulations 2016 are due to come into force on 20 May 2016. They will implement Directive 2014/40/EU and have a dramatic impact on e-cigarette advertising in the UK. Jude King reports.