Can't read the small print: ASA rules against insulin device ad
ASA continues to take a strict approach to medical advertising.
All Articles in Transparency
Turner Lewis ads turn out to be misleading
The ASA rules that ads by Turner Lewis misled consumers by failing to provide material information about the service, deterring consumers from taking alternative free routes to the service and omitting qualifications about the service. Sophie Chesterman reports.
AI in advertising: revolutionising creativity and compliance
AI is transforming advertising, offering efficiency and personalisation. Businesses must ensure compliance with ASA and CAP guidelines, avoid misleading content and be transparent about AI use to maintain ethical standards. Millie Bird and Emily Tombs report.
ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
ASA calls for influencer #ad transparency
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
Keeping track: the ICO's regulation of online advertising tracking
The article explores the ICO’s 2025 online tracking strategy. Tamara Quinn and Anna Matsiienko report.
ASA grounds Wizz Air’s green claim
Ringing in the changes: updated guidance on presenting mid-contract price rises in telecoms ads
National Cyber Security Centre issues malvertising guidance: what brands should expect from digital advertising partners
Four the record: ISBA & IMTB’s Influencer Marketing Code hits version 4
