Transparency Archives | marketinglaw

Guide to good practices in influencer marketing in France

Written by Julia Darcel Claire Bouchenard on 28 Oct 2019

Who: The French advertising authority (ARPP) Where: France When: May 2019 Law stated as at: 14 October 2019 What happened: The ARPP Observatory studied more than 500 campaigns shown on…
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It’s just emojions misleading us over [laughing tears of joy face]?

Written by Chloe Deng on 02 Sep 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 July 2019 Law stated as at: 5 August 2019 What happened: The ASA has released a new guidance note…
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Q: When, will I, will I be famous? A: When you have 30,000 Instagram followers.

Written by Matthew White Chloe Deng on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and Sanofi UK (Sanofi) with ‘ThisMamaLife’ Where: United Kingdom When: 3 July 2019 Law stated as at: 5 August 2019 What happened: In February…
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Cookie Monster – ICO publishes guidance to remind advertisers how cookies should be used

Written by TK Spiff on 30 Aug 2019

Who: The Information Commissioner’s Office (ICO) Where: United Kingdom When: 3 July 2019 Law stated as at: 1 August 2019 What happened: Advertisers and brands will now have to seek…
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ASA and CAP release Annual Report for 2018: More Impact Online!

Written by Chloe Deng on 04 Jul 2019

Who: The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Where: United Kingdom When: 20 May 2019 Law stated as at: 26 June 2019 What happened: On 20…
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Wickes in hot water after kitchen sale deemed misleading

Written by Emma Finlayson on 04 Jul 2019

Who: The Advertising Standards Authority (ASA) and Wickes Building Supplies Ltd (Wickes) Where: United Kingdom When: 5 June 2019 Law stated as at: 26 June 2019 What happened: The Advertising…
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Bounty (data) hunters

Written by Emma Finlayson on 04 Jul 2019

Who: The Information Commissioner’s Office (ICO) and Bounty (UK) Limited (Bounty) Where: United Kingdom When: 12 April 2019 Law stated as at: 1 May 2019 What happened: Bounty, a pregnancy…
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Fix up, look sharp: fears of electoral foul play if laws aren’t reformed

Written by TK Spiff on 25 Mar 2019

Who: The Electoral Reform Society (ERS), The Electoral Commission (EC), The Information Commissioner’s Office (ICO), Middlesex University, The Fair Vote Project, Full Fact, Doteveryone, The Centre for the Analysis of…
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We’re all going on a fairer holiday

Written by James Salisbury on 25 Mar 2019

Who: The Competition and Markets Authority (CMA) Where: United Kingdom When: 26 February 2019 Law stated as at: 14 March 2019 What happened: On 26 February 2019, the CMA issued…
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Taking the MAC: Burger King takes advantage of McDonalds’s trademark loss

Written by Ben Dunham on 25 Mar 2019

Who: McDonald’s International Property Company Ltd (McDonald’s); Supermac’s (Holdings) Ltd (Supermac’s); Burger King. Where: UK/Ireland/EU When: 1 February 2019 Law stated as at: 14 March 2019 What happened: Burger King…
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Revolut Ad passed to FCA

Written by Verity Raeside on 25 Mar 2019

Who: Revolut Ltd (Revolut), the Financial Conduct Authority (FCA) and the Advertising Standards Agency (ASA) Where: UK When: 8 February 2019 Law stated as at: 5 March 2019 What happened:…
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Invicta’s fails to deliver on its promises

Written by Barry Breedijk on 25 Mar 2019

Who: Invicta Watch Europe (Invicta) and Bol.com (Bol) and the Dutch Advertising Code Committee (ACC). Where: The Netherlands When: 31 January 2019 Law stated as at: 28 February 2019 What…
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All Articles in Transparency

Cookie Monster – ICO publishes guidance to remind advertisers how cookies should be used

Wickes in hot water after kitchen sale deemed misleading

Bounty (data) hunters

We’re all going on a fairer holiday

Taking the MAC: Burger King takes advantage of McDonalds’s trademark loss

Revolut Ad passed to FCA

Invicta’s fails to deliver on its promises

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