Eurowings carbon offsetting claim doesn't fly with the ASA
A claim that consumers could eliminate the environmental impact of a specific flight by purchasing a voluntary carbon offsetting package was found to be unsubstantiated.
All Articles in Transparency
Green transition: are your green claims ready for the new EU rules?
The EU’s EmpCo Directive, which applies from 27 September 2026, bans a wide range of greenwashing practices and introduces mandatory point-of-sale information obligations for traders selling to consumers in the EU.
CAP's new toolkit for making compliant environmental claims
CAP has published a new guide and a checklist and updated its environmental claims guidance to help advertisers make compliant and substantiated green claims.
Beauty Pie's 'clinically proven' claim falls short of evidence
The ASA has upheld a complaint against Beauty Pie’s LED mask ad claiming “clinically proven” results, finding that the supporting studies were insufficient to substantiate the claim.
One click away: ASA explores consumer expectations for material information in online ads
Research commissioned by the ASA into consumer attitudes to the provision of material information in online ads finds that consumers generally accept material information being “one click away”, though they expect key details upfront in higher-risk contexts. The findings do not alter the ASA’s existing regulatory approach under the Advertising Codes.
ASA lifts the lid on beauty brand's skincare efficacy claims
The ASA ruled that 111skin’s “Exosome Face Lift” product listing made efficacy claims that could not be substantiated and exaggerated the effects of the product, in breach of the CAP Code.
Hidden cost of the 'comment link' trend: ASA rules affiliate posts must be clearly labelled
The ASA ruled on a social media post promoting cushions via an affiliate link, finding that earning commission on sales was sufficient to make the post an ad requiring clear and prominent labelling from the outset.
Dance app missteps with “free” subscription claim
ASA rules that a dance app using a money back model cannot be descried as “free”.
ASA rules that AI video app ad crossed the line
The ASA has upheld complaints against an ad for an AI video app, rendering it irresponsible, harmful and likely to cause serious offence under the CAP Code.
Knit ad unravels under ASA scrutiny
The ASA upheld a complaint against Charmfay Shop’s online ad for a hooded jumper, finding that the claims and imagery had not been substantiated and were misleading.
AI in advertising: ICC publishes guidance on its Advertising and Marketing Communications Code
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
Clear skies ahead: Civil Aviation Authority outlines environmental disclosure framework for airlines
The UK Civil Aviation Authority has published a framework setting out guidance and principles on the environmental information airlines and other booking organisations should provide to passengers.
