All Articles in Transparency
ASA’s investigation into broadband providers’ use of “fibre” in advertising
On 31 March 2017 ASA announced it is reviewing the potentially misleading use of “fibre” to describe both part-fibre and full-fibre broadband advertising. Marie-Claire Smith reports.
No more “28 day” rule – pricing and promotions under the spotlight
The long-awaited CTSI guide to pricing practices has introduced a step change in pricing considerations Well-known rules, such as the “28-days” rule for price establishment, have been replaced.
Do intermediaries count as “sellers” for the purposes of consumer law when marketing products for private sellers?
A dispute over a second-hand car in Belgium raised some interesting issues for the Court of Justice of the European Union to consider regarding the role of intermediaries in sales between private sellers. Thomas Spanyol reports.
ICO promotes virtues of transparency in building customer trust
Recent ICO enforcement action against two major charities highlights the importance the regulator places on transparency in building customer trust. What are the implications for other organisations aiming to unify customer privacy and business innovation? Jon Round reports.
ASA Ruling on Parcel2Go
Parcel2Go claims found misleading. The ASA has found that a combination of Parcel2Go claims was in breach of the CAP code because they were unclear and misleading. Stefania Grosso reports.
Affiliate network held liable for deceptive ad content
How U.S. CPA affiliate networks can be liable in relation to actions of third-party marketers. Stefania Grosso reports.
Ticket reseller facing legal action for offering unreleased tickets
Face value? Seat number? The CMA investigates secondary ticket websites for compliance with the law while one of the websites faces potential legal action. Chloe Deng reports.
CMA and FTC crack down on disclosures in paid celebrity posts
Regulators on both sides of the pond are putting the heat on brands and influencers who breach transparency rules. Jude King reports.
Online advertisers beware – China steps up its regulation of internet advertising
China implements new regulations to improve transparency in the online advertising space, requiring all paid-for content to be labelled as adverts. Anna Myburgh reports.
ANA releases its media transparency report
Just how prevalent are kickbacks and rebates in the media buying ecosystem? The Association of National Advertisers has released its findings. Ben Dunham reports.
Glossy “Fine Wines” brochure leads to 3 year sentence
Solicitor Michael Lloyd Wilson operated a wine investment scheme through “Global Wine Investments” which used a glossy brochure and duped investors out of £360,000. Barney Sich reports on the ensuing prosecution.
