Affiliate network held liable for deceptive ad content
How U.S. CPA affiliate networks can be liable in relation to actions of third-party marketers. Stefania Grosso reports.
All Articles in Transparency
Ticket reseller facing legal action for offering unreleased tickets
Face value? Seat number? The CMA investigates secondary ticket websites for compliance with the law while one of the websites faces potential legal action. Chloe Deng reports.
CMA and FTC crack down on disclosures in paid celebrity posts
Regulators on both sides of the pond are putting the heat on brands and influencers who breach transparency rules. Jude King reports.
Online advertisers beware – China steps up its regulation of internet advertising
China implements new regulations to improve transparency in the online advertising space, requiring all paid-for content to be labelled as adverts. Anna Myburgh reports.
ANA releases its media transparency report
Just how prevalent are kickbacks and rebates in the media buying ecosystem? The Association of National Advertisers has released its findings. Ben Dunham reports.
Glossy “Fine Wines” brochure leads to 3 year sentence
Solicitor Michael Lloyd Wilson operated a wine investment scheme through “Global Wine Investments” which used a glossy brochure and duped investors out of £360,000. Barney Sich reports on the ensuing prosecution.
Ofcom considers Countdown host Nick Hewer’s namechecks
A Countdown show opened with host Nick Hewer mentioning the Ideal Home exhibition in favourable terms. Did this breach “undue prominence” rules? Thomas Spanyol reports on the Ofcom investigation and its outcome.
New proposals to boost EU e-commerce
To help unlock pan EU e-commerce, the European Commission has launched a package of proposals. Included are geo-blocking, parcel delivery pricing and greater powers for national authorities to enforce consumer rights. Stefania Grosso reports.
European Commission publishes updated Guidance on Unfair Commercial Practices Directive
Not before time, the EC has released revised guidance on compliance with the Unfair Commercial Practices Directive 2005/29/EC. Daisy Jones reports on the sections of this wide-ranging guide which might be of most concern to marketers.
Compulsory number display for DM calls
The latest version of the Privacy and Electronic Communications Regulations is now in force and with it a requirement that all live direct marketing callers display the number they are calling from. Mike Ahyow reports.
CMA takes action against Total SEO & Marketing over fake reviews
A Competition and Markets Authority investigation found that between 2014 and 2015 Total SEO & Marketing Ltd, a search engine optimisation and online marketing company, wrote over 800 fake reviews for 86 businesses that appeared on 26 websites. Ben Dunham reports.
Lord & Taylor’s Design Lab range launch leads to FTC enforcement
A seemingly objective article on the “Nylon” site about L&T’s new range was in fact paid for by the US chain, as were Instagram postings by 50 fashion “influencers” wearing a Design Lab dress. Barney Sich reports on the consequences.
