All Articles in TV

Interactive Jeep Grand Cherokee launch advertising was recently pulled by broadcasters fearful it breached advertising codes. But didn’t regulators endorse a “light touch” regime for ad material one click away…

November saw the launch of the revamped website of the TV ad vetting body, the Broadcast Advertising Clearance Centre. We report on the underwhelming result and on possible BACC/Broadcast Committee…

Now Ofcom’s plan to delegate its job of handling broadcast ad complaints has the statutory green light, the new kid on the regulatory block, the Broadcast Advertising Standards Authority, is…

Ofcom says that subject to a parliamentary OK, it will delegate its duty to maintain a broadcast ad code and process ad complaints before the end of 2004. What has…

OFCOM has quietly introduced a revised set of guidelines for the handling of complaints in respect of TV and radio advertising. The changes are small in number but potentially quite…

In the nick of time, before it assumed responsibility for processing complaints over TV and radio advertising, Ofcom published new guidelines explaining how these are to be handled.   Topic: TV…

No TV ad can indirectly publicise an unacceptable product or service by, for instance, leading viewers to promotional materials for those services on the web. We look at new ITC…