TV Archives | Page 10 of 13 | marketinglaw

Now Brussels grapples with “connected TV”
Written by John Davidson-Kelly on 09 May 2013
Topic: TV Who: the European Commission Where: Brussels When: April 2013 Law stated as at: 24 April 2013 What happened: Given the plethora of converged services already available, one might…
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Could new CAP behavioural rules apply to Connected TV?
Written by John Davidson-Kelly on 07 Feb 2013
When the ASA and CAP announced new rules for third party online behavioural advertising effective 4th February 2013, it may not have occurred to them that the new regime is…
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Ofcom flips regulator’s verdict on Channel Flip Media
Written by John Davidson-Kelly on 01 Feb 2013
John Davidson-Kelly, a Partner in Osborne Clarke’s Digital Media team, looks at Ofcom’s recent decision to uphold an appeal by Channel Flip Media Ltd against ATVOD’s determination that it was…
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When can an ad say “As seen on TV”?
Written Osborne Clarke on 04 May 2012
In a recent decision to uphold a complaint about misleading use of “as seen on TV” in advertising, the Advertising Standards Authority has revised its interpretation of the claim and…
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New procedures for video-on-demand complaints
Written Osborne Clarke on 08 Oct 2010
The new ATVOD “Statutory Rules” for providers of on-demand programme services cover all editorial content including product placement and sponsorship. Omar Bucchioni reports on the new procedures for processing complaints…
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First ASA video on demand ad case
Written Osborne Clarke on 03 Jun 2010
The ASA has made its first ever ruling against a video-on demand ad in relation to a trailer for Carriers, a 15-rated zombie film, which was featured on the ITV…
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New EU TV directive comes into force in UK
Written Osborne Clarke on 03 Dec 2009
The Audiovisual Media Services Regulations are due to come into force on 19 December, bringing regulation of video-on-demand and internet-based broadcasting into line with regulation of traditional broadcasting. Jenny Reid…
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New Video on demand advertising regime on its way
Written Osborne Clarke on 05 Oct 2009
Spurred by the looming deadline for implementing the EU Audio Visual Media Services Directive, Ofcom is consulting on video-on-demand regulation. One proposal relates to how advertising in and around “VOD”…
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Ofcom in TV ad review sequel
Written by Anna Williams on 03 Nov 2008
The UK communications regulator’s mammoth review of the amount and distribution of TV ads continues. Part 1 looked at how many times programmes could be interrupted. In Part 2 the…
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More frequent ad breaks get green light
Written Osborne Clarke on 02 Sep 2008
Following the finalisation of the Audio Visual Media Services Directive, Ofcom has been reviewing the UK rules on how often ads can appear during programmes and whether they can appear…
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Ofcom consultation on participation TV and impact on advertising
Written Osborne Clarke on 02 Jun 2008
Broadcasters faking competition winners; mismanagement of premium rate services….. But what are the regulators doing to protect us viewers? Tune in to Carla Basso’s report on Ofcom’s proposed amendments to…
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ASA ad sound levels/new BCAP Code coming in July
Written Osborne Clarke on 02 Jun 2008
After many months of deliberation, the Broadcast Committee of Advertising Practice (BCAP) has finally announced that the code concerning the sound level of TV advertisements is to change. James Baker…
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Jennifer Richardson
Associate Director, Commercial Disputes, UK, London
Nick Price
Partner, Commercial disputes, UK, London
Xavier Pican
Partner, Technology, Innovation, Media, Fintech, France, Paris
John Davidson-Kelly
Partner, Commercial, UK, London

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