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CAP lifts ban on TV ads for ecigarettes
Written Osborne Clarke on 25 Nov 2014
Who: CAP Where: London When: 9 October 2014 Law as stated at: 6 November 2014 What happened: On 10th of November 2014, new advertising rules from the Committee of Advertising…
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New product placement guidance from Ofcom
Written by Nick Johnson on 25 Jul 2014
Paid-for product placement in TV programmes has been legal in the UK since February 2011. Ofcom has now published further guidance to be read in conjunction with the principal rules. Nick Johnson reports.
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Ofcom approves BCAP moves to tighten booze, gambling ad scheduling rules
Written Osborne Clarke on 14 Jan 2014
Who: The Office of Communications (“Ofcom”) and the Broadcast Committee of Advertising Practice (“BCAP”) When: 17 December 2013 Law as stated at: 6 January 2014 Where: UK Area of law:…
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Ofcom asks TV ad regulators to review children and alcohol rules
Written Osborne Clarke on 09 Jul 2013
Topic: Advertising Who: Ofcom Where: UK When: May 2013 and onwards Law stated as at: July 2013 What happened: The results of Ofcom’s latest research into alcohol advertising were published…
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“Bid” and “Price drop” channel operator referred to Ofcom
Written by Ben Dunham on 10 Jun 2013
Who: Sit-Up Limited (“Sit-Up”) trading as ‘Bid’ and ‘Price Drop’, the Advertising Standards Authority (“ASA”) and Ofcom When: 21 May 2013 Where: UK Law stated as at: 3 June 2013…
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Now Brussels grapples with “connected TV”
Written by John Davidson-Kelly on 09 May 2013
Topic: TV Who: the European Commission Where: Brussels When: April 2013 Law stated as at: 24 April 2013 What happened: Given the plethora of converged services already available, one might…
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Could new CAP behavioural rules apply to Connected TV?
Written by John Davidson-Kelly on 07 Feb 2013
When the ASA and CAP announced new rules for third party online behavioural advertising effective 4th February 2013, it may not have occurred to them that the new regime is…
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Ofcom flips regulator’s verdict on Channel Flip Media
Written by John Davidson-Kelly on 01 Feb 2013
John Davidson-Kelly, a Partner in Osborne Clarke’s Digital Media team, looks at Ofcom’s recent decision to uphold an appeal by Channel Flip Media Ltd against ATVOD’s determination that it was…
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When can an ad say “As seen on TV”?
Written Osborne Clarke on 04 May 2012
In a recent decision to uphold a complaint about misleading use of “as seen on TV” in advertising, the Advertising Standards Authority has revised its interpretation of the claim and…
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New procedures for video-on-demand complaints
Written Osborne Clarke on 08 Oct 2010
The new ATVOD “Statutory Rules” for providers of on-demand programme services cover all editorial content including product placement and sponsorship. Omar Bucchioni reports on the new procedures for processing complaints…
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First ASA video on demand ad case
Written Osborne Clarke on 03 Jun 2010
The ASA has made its first ever ruling against a video-on demand ad in relation to a trailer for Carriers, a 15-rated zombie film, which was featured on the ITV…
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New EU TV directive comes into force in UK
Written Osborne Clarke on 03 Dec 2009
The Audiovisual Media Services Regulations are due to come into force on 19 December, bringing regulation of video-on-demand and internet-based broadcasting into line with regulation of traditional broadcasting. Jenny Reid…
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