Henry's Boots gets the boot
The ASA has ruled against Henry’s Boots’ use of AI-generated ads which were held to be misleading. Josephine O’Dowd reports.
All Articles in UK
UK regulators issue strong warning to advertisers of medicated weight-loss treatments
The ASA, MHRA and GPhC issue a reminder to advertisers on the rules around promoting weight-loss prescription-only medicines. Melissa Woodfield reports.
Understanding advertising: the UK's ad concerns
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
ASA calls for influencer #ad transparency
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
Broad influence: Stuart takes the gambling wicket without breaking the rules
ASA says no simple wins!
The ASA rules against online gambling provider, PokerStars, for its socially irresponsible advertisement. The ruling serves as a reminder to take a cautious and responsible approach in creating gambling advertisements. Thuvaraka Balamurali and Ben Nicholson report.
Sun, sea and savings: Haven’s misleading price claims
The ASA rules that unsubstantiated “from” price claims are misleading. Sophie Chesterman reports.
Santa’s booze ban: ad appeals to kids
ASA rules against the use of family favourite characters to advertise age-restricted products. Alex Lowe reports.
IAB UK’s interactive insights on advertising trends leading to 2030
IAB UK publishes a report exploring advertising and marketing trends in the lead up to 2030 and beyond. Louisa Morrison and Anna Matsiienko report.
ASA studies in-app ads that harmfully objectify women
ASA publishes report on in-app ads that harmfully objectify women, which finds that ads for apps that allow sexual content may, in reflecting the sexual nature of the apps, be at particular risk of breaching the rules around offence and harm. Daisy Dowding reports.
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
