The ASA found that a Betway ad clearly depicted Sir Lewis Hamilton, a personality of strong appeal to under 18s, and that creative tweaks and platform targeting were not enough to avoid a breach of the “strong appeal” rules.
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
The ASA has cleared a Match Bingo ad, finding that the under-18 audience was below 25%, that appropriate platform controls were in place and that the content constituted adult-oriented satire.
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
The ASA has ruled that a social media ad for a bar featuring Barney the Dinosaur and the phrases “T-wrecked” and “ONE TEQUILA, TWO TEQUILA, THREE TEQUILA, FLOOR”, breached advertising rules by appealing to under-18s and encouraging excessive drinking.
ASA continues its march on gambling operators ads.
The ASA rules on irresponsibly scheduled ads where they may be appealing to children. Melissa Woodfield reports.
The ASA finds a gambling advertisement to be likely of strong appeal to under 18s.
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
ASA rules against the use of family favourite characters to advertise age-restricted products. Alex Lowe reports.
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
