ADHD advertising claims attract ASA attention
Two recent ASA rulings have addressed the extent to which advertisers can reference ADHD when promoting consumer products.
All Articles in under-18s
Red flags at Silverstone: ASA stewards inquiry into gambling ad compliance
The ASA found that a Betway ad clearly depicted Sir Lewis Hamilton, a personality of strong appeal to under 18s, and that creative tweaks and platform targeting were not enough to avoid a breach of the “strong appeal” rules.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
Number 18, ASA clean: no under-18 appeal to Match Bingo ad
The ASA has cleared a Match Bingo ad, finding that the under-18 audience was below 25%, that appropriate platform controls were in place and that the content constituted adult-oriented satire.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
ASA bans bar ad featuring Barney the dinosaur for appeal to children and promoting excessive alcohol consumption
The ASA has ruled that a social media ad for a bar featuring Barney the Dinosaur and the phrases “T-wrecked” and “ONE TEQUILA, TWO TEQUILA, THREE TEQUILA, FLOOR”, breached advertising rules by appealing to under-18s and encouraging excessive drinking.
Gambling gaffes: Play n Go in hot water over kid-friendly ads, but Mecca and Buzz Bingo cleared
ASA continues its march on gambling operators ads.
A question of timing: ASA rules against Huusk's scheduling
The ASA rules on irresponsibly scheduled ads where they may be appealing to children. Melissa Woodfield reports.
Ladbrokes not on the money with 'Ladbucks' ad
The ASA finds a gambling advertisement to be likely of strong appeal to under 18s.
Understanding advertising: the UK's ad concerns
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
Broad influence: Stuart takes the gambling wicket without breaking the rules
Santa’s booze ban: ad appeals to kids
ASA rules against the use of family favourite characters to advertise age-restricted products. Alex Lowe reports.
