The ASA has ruled that branding alone cannot overcome misleading envelope design that mimics official correspondence, requiring direct mail campaigns to make clear their commercial nature immediately and obviously.
The ASA has ruled that a social media ad for a bar featuring Barney the Dinosaur and the phrases “T-wrecked” and “ONE TEQUILA, TWO TEQUILA, THREE TEQUILA, FLOOR”, breached advertising rules by appealing to under-18s and encouraging excessive drinking.
The ASA held marketers accountable for unauthorised e-cigarette adverts placed by third-party aggregators, stressing businesses’ responsibility for third-party advertising compliance and prompt ASA responses. Aisling Farley and Shivali Sharma report.
