IAB UK’s interactive insights on advertising trends leading to 2030
IAB UK publishes a report exploring advertising and marketing trends in the lead up to 2030 and beyond. Louisa Morrison and Anna Matsiienko report.
Anna Matsiienko
All Articles by Anna Matsiienko
What’s next for body image in advertising: unhealthy body image prompts ASA ruling
The ASA considered the model appearing in the ad for denim leggings to look unhealthily thin due to her pose, camera angle and styling, which strongly emphasised the slimness of the model’s legs.
Keeping track: the ICO's regulation of online advertising tracking
The article explores the ICO’s 2025 online tracking strategy. Tamara Quinn and Anna Matsiienko report.
ASA’s crackdown on misleading investment ads
Exclusions apply? ASA reminds how not to mislead consumers
ASA rules against insurance company’s ads that omitted material information and misleadingly gave the impression that all medical procedures were included in the plan when exclusions applied. Anna Matsiienko reports.
ASA reminds about the rules on “established since..” claims when business change owners
English High Court considers when ads are comparative by implication
English High Court considers when ads could be considered comparative in nature, composition, efficacy and/or quality by implication. Anna Matsiienko and Louisa Morrison report.
ASA revises Calvin Klein ruling
Motion’s calendar app: time for more care on medical claims
ASA continues to take a strict approach to medical claims and marketing which discourages essential medical treatment. Katrina Anderson, Stefanie Lo and Anna Matsiienko report.
Whopper ruling for HFSS ads via email marketing
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
“As low as” price claims under ASA scrutiny
The ASA finds price claims made by an online retailer of medical products to be misleading. Anna Matsiienko reports.
BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
