Claims made for LED facemasks scrutinised by the ASA
The ASA has issued four beauty-related rulings as part of its wider work on LED facemasks for skincar
Anna Williams
All Articles by Anna Williams
ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
Ad sequencing leads to ASA ruling on racial stereotypes in 'before/after' beauty ad
The ASA has upheld a complaint that an ad for shower gel included a racial stereotype and was therefore likely to cause serious offence.
Lighting, pose, styling: ASA assessment of unhealthily thin representation
The ASA considered whether the models in four ads on Zara’s website appeared unhealthily thin. It deemed two ads irresponsible on that basis, while finding no breach in the other two. This ruling shows that “unhealthily thin” is about representation within an ad, not just a model’s size.
ASA addresses fine line between ads featuring (un)healthy body image
The ASA investigates M&S clothing ads, drawing distinction between ads when a model was considered unhealthy thin and not.
CAP's guide to genuine 'before and after' advertising
CAP provides advice on complying with the advertising rules when making “before and after” claims in ads.
Drug-themed shoes ad: when creativity meets responsibility
The ASA finds an ad for shoes irresponsible and likely to cause serious and widespread offence on the grounds that it condoned and encouraged drug use by including syringe, pill emojis, language mimicking medical advice and a reference to side effects.
ASA calls for influencer #ad transparency
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
Children’s exposure to TV ads for alcohol and gambling ads: ASA releases its findings
ASA Annual Report 2021: Rebalancing toward proactive ad regulation for the digital era
The ASA isn’t being cryptic about cryptocurrency
