The Advertising Association has published a voluntary best practice guide, developed under the UK government’s Online Advertising Taskforce, setting out eight core principles for the responsible use of generative AI in advertising.
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
The CMA provides clarification on supply chain responsibility when making environmental claims in new guidance supplementing the Green Claims Code and sector-specific guidance on making green claims about fashion products.
The ASA has challenged ads for Nike, Lacoste and Superdry for overstating the environmental benefits of their clothing, in the latest move against greenwashing in retail fashion sector.
The ASA has issued four beauty-related rulings as part of its wider work on LED facemasks for skincar
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
The ASA has upheld a complaint that an ad for shower gel included a racial stereotype and was therefore likely to cause serious offence.
The ASA considered whether the models in four ads on Zara’s website appeared unhealthily thin. It deemed two ads irresponsible on that basis, while finding no breach in the other two. This ruling shows that “unhealthily thin” is about representation within an ad, not just a model’s size.
The ASA investigates M&S clothing ads, drawing distinction between ads when a model was considered unhealthy thin and not.
CAP provides advice on complying with the advertising rules when making “before and after” claims in ads.
The ASA finds an ad for shoes irresponsible and likely to cause serious and widespread offence on the grounds that it condoned and encouraged drug use by including syringe, pill emojis, language mimicking medical advice and a reference to side effects.
