Green transition: are your green claims ready for the new EU rules?
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Anna Williams
All Articles by Anna Williams
CAP's new toolkit for making compliant environmental claims
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Greenwashing in fashion: ASA rules 'recycled materials' claim to be misleading
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Greenwashing audit: ASA maps the landscape of environmental claims in UK advertising
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ASA lifts the lid on beauty brand's skincare efficacy claims
The ASA ruled that 111skin’s “Exosome Face Lift” product listing made efficacy claims that could not be substantiated and exaggerated the effects of the product, in breach of the CAP Code.
Clear skies ahead: Civil Aviation Authority outlines environmental disclosure framework for airlines
The UK Civil Aviation Authority has published a framework setting out guidance and principles on the environmental information airlines and other booking organisations should provide to passengers.
Responsible AI advertising: Advertising Association publishes voluntary code for generative AI
The Advertising Association has published a voluntary best practice guide, developed under the UK government’s Online Advertising Taskforce, setting out eight core principles for the responsible use of generative AI in advertising.
Spot the ad: ASA research highlights influencer disclosure challenges
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
No hiding in the supply chain: CMA clarifies responsibility for green claims
The CMA provides clarification on supply chain responsibility when making environmental claims in new guidance supplementing the Green Claims Code and sector-specific guidance on making green claims about fashion products.
ASA bans fashion retailers' 'sustainable' claims for lack of evidence
The ASA has challenged ads for Nike, Lacoste and Superdry for overstating the environmental benefits of their clothing, in the latest move against greenwashing in retail fashion sector.
Claims made for LED facemasks scrutinised by the ASA
The ASA has issued four beauty-related rulings as part of its wider work on LED facemasks for skincar
ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
