Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
Ben Dunham
All Articles by Ben Dunham
New EU rules bring transparency to political advertising
The EU Regulation on transparency and targeting of political has been in effect from 10 October.
The ICO publishes its Age Appropriate Design Code
Marketinglaw Update | December 2019
The ASA publishes the results of its research into paid influencer posts
The CMA puts online platforms and digital advertising under the spotlight
ASA publishes results of child avatar monitoring of gambling and HFSS food advertising
Taking the MAC: Burger King takes advantage of McDonalds’s trademark loss
CNIL casts doubt on IAB-style consent management platforms
The French data protection authority, CNIL, has found that consent obtained by adtech company Vectaury via an IAB-style framework was not adequate for the purposes of GDPR. Ben Dunham reports on why this could cause the adtech industry a headache.
ASA clamps down on gambling affiliate advertising
ASA clamps down on affiliate gambling advertising Trailer wording: Affiliate marketing in the gambling industry has come under the ASA’s spotlight as several gambling operators are called up for rogue advertorials. Ben Dunham reports.
CJEU rules on trader information requirements for press ad
Search engines agree to a voluntary code on the removal of links to content which infringes IP
IP Google and Bing have teamed up with the UK IPO to agree a voluntary code aimed at demoting search engine links to copyright infringing websites. Ben Dunham reports.
