The French data protection authority, CNIL, has found that consent obtained by adtech company Vectaury via an IAB-style framework was not adequate for the purposes of GDPR. Ben Dunham reports on why this could cause the adtech industry a headache.
ASA clamps down on affiliate gambling advertising Trailer wording: Affiliate marketing in the gambling industry has come under the ASA’s spotlight as several gambling operators are called up for rogue advertorials. Ben Dunham reports.
IP Google and Bing have teamed up with the UK IPO to agree a voluntary code aimed at demoting search engine links to copyright infringing websites. Ben Dunham reports.
If you thought direct mail could be send in a plain envelope, think again! Ben Dunham reports.
CAP releases a note on cosmetic interventions, a reminder of the need for precision when advertising incisions. Ben Dunham reports.
Just how prevalent are kickbacks and rebates in the media buying ecosystem? The Association of National Advertisers has released its findings. Ben Dunham reports.
Following an unsuccessful last-ditch court challenge by cigarette manufacturers, plain packaging for all cigarette packs is now UK law. The tobacco industry brands the regime disproportionate and says it will appeal. Ben Dunham reports.
The wide definition of “trade secrets” in the new eponymous directive means that marketers should not ignore its potential implications. Ben Dunham reports.
A Competition and Markets Authority investigation found that between 2014 and 2015 Total SEO & Marketing Ltd, a search engine optimisation and online marketing company, wrote over 800 fake reviews for 86 businesses that appeared on 26 websites. Ben Dunham reports.
Research commissioned by Ofcom and the ASA into consumer understanding of broadband price advertising has some interesting findings, whilst Ofcom has published a “Voluntary Business Broadband Speeds Code of Practice.” Ben Dunham reports.
