ADHD advertising claims attract ASA attention
Two recent ASA rulings have addressed the extent to which advertisers can reference ADHD when promoting consumer products.

Two recent ASA rulings have addressed the extent to which advertisers can reference ADHD when promoting consumer products.
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.