Emily Addleman | marketinglaw

HFSS advertising restrictions: brand exemption regulations made and government response published
Written by Emily Addleman on 09 Oct 2025
The government makes the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption) Regulations 2025, which provide clarity on the “brand advertising” exemption to new HFSS TV and online ad restrictions.
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Tonic Health's claims put to bed: fake testimonials and unsubstantiated health claims
Written by Emily Addleman on 01 Sep 2025
The ASA rules on the use of misleading customer testimonials and the use of unsubstantiated health claims in a social media post
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CMA is heating up on the green heating and insulation sector
Written by Emily Addleman on 29 Aug 2024
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
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ASA crackdown on influencer Grace Beverley
Written by Emily Addleman on 27 Jun 2024
Who: The Advertising Standards Authority (ASA), We Are TALA Ltd (Tala) and Grace Beverley Where: United Kingdom When: 22 May 2024 Law stated as at: 10 June 2024 What happened:…
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ASA’s growing AI capability
Written by Emily Addleman on 31 May 2024
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
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