Home, sea and sky: green claims under scrutiny
New CAP guidance notes set expectations for green claims in home improvements, cruises and aviation industries, underlining the broader push for compliant sustainability marketing in the UK.
Gabriella Thornton
All Articles by Gabriella Thornton
Aramco F1 partnership steers clear of greenwashing claim
The ASA found that ads for Aramco’s F1 partnership did not contain environmental claims.
The grass is not always greener: Easigrass falls short of ASA rules on green disposal claims
The ASA upholds rulings on Easigrass’ green disposal claims, signifying the end of the ASA’s green disposal claim grace period. Gabriella Thornton and Maxim Clarke report.
Team RH not deemed a subscription team player
ASA deems Team RH’s subscription ad misleading as it fails to make clear the minimum subscription period Gabby Thornton reports.
Act fast: The CMA increases its focus on urgency and price reduction claims
ASA publishes anticipated research into consumer understanding of ‘carbon neutral’, ‘net zero’, and electric and hybrid vehicle claims
ASA breaks down Q River’s biodegradable claims
ASA buries greenwashing claims in guidance focused on the funeral sector
Samsung’s 2am “Night Owls” ad did not breach advertising codes
ASA issues contrasting rulings on Tesco and Sainsbury’s plant-based environmental claims
ASA commences new programmatic paid-for advertising pilot to improve online transparency
New Environmental Claims Guidance from CAP, BCAP and the European Commission
