Gabriella Thornton

Act fast: The CMA increases its focus on urgency and price reduction claims
Written by Gabriella Thornton on 28 Apr 2023
Who: The UK Competition and Markets AuthorityWhere: United KingdomWhen: 29 March 2023Law stated as at: 18 April 2023 What happened:The UK’s consumer protection authority, the CMA, has unveiled the next…
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ASA publishes anticipated research into consumer understanding of ‘carbon neutral’, ‘net zero’, and electric and hybrid vehicle claims
Written by Gabriella Thornton on 21 Dec 2022
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 20 October 2022 Law stated as at: 21 November 2022 What happened: Since 2020 and the launch of its Climate…
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ASA breaks down Q River’s biodegradable claims
Written by Gabriella Thornton on 16 Nov 2022
What happened: In February 2021, Q River published on its website and in an Amazon product listing that its baby wipes were “100% biodegradable”, stating that tests it had undertaken…
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ASA buries greenwashing claims in guidance focused on the funeral sector
Written by Gabriella Thornton on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 September 2022 Law stated as at: 12 October 2022 What happened: Adding to the growing collection of greenwashing-related guidelines…
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Samsung’s 2am “Night Owls” ad did not breach advertising codes
Written by Gabriella Thornton on 17 Aug 2022
Who: The Advertising Standards Authority (ASA) and Samsung Electronics (UK) Ltd (Samsung) Where: United Kingdom When: 20 July 2022 Law stated as at: 5 August 2022 What happened: Last April,…
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ASA issues contrasting rulings on Tesco and Sainsbury’s plant-based environmental claims
Written by Gabriella Thornton on 20 Jul 2022
Who: The Advertising Standards Authority (ASA), Tesco plc (Tesco) and J Sainsbury plc (Sainsbury’s) Where: United Kingdom When: 8 June 2022 Law stated as at: 13 July 2022 What happened:…
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ASA commences new programmatic paid-for advertising pilot to improve online transparency
Written by Gabriella Thornton on 14 Jun 2022
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 1 June 2022 Law stated as at: 1 June 2022 What happened: Further to an announcement issued earlier this year,…
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New Environmental Claims Guidance from CAP, BCAP and the European Commission
Written by Gabriella Thornton on 18 May 2022
Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
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All Articles by Gabriella Thornton

Act fast: The CMA increases its focus on urgency and price reduction claims

ASA publishes anticipated research into consumer understanding of ‘carbon neutral’, ‘net zero’, and electric and hybrid vehicle claims

ASA breaks down Q River’s biodegradable claims

ASA buries greenwashing claims in guidance focused on the funeral sector

Samsung’s 2am “Night Owls” ad did not breach advertising codes

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