Georgina Graham
All Articles by Georgina Graham
Moneysupermarket.com (Yet more) confirmation that permission-seeking e-mails may be spam…
In April, Flybe were fined for sending e-mails asking people if they would like to reconsider their marketing preferences. Now, it’s Moneysupermarket’s turn. Georgina Graham reports.
Profiling under the GDPR: potential implications for advertising and marketing
Flybe: A lesson in not breaking one law whilst getting ready for another…
The ICO recently fined Flybe £70,000 for sending e-mails to people (who had previously opted out) asking them to review their marketing preferences. Georgina Graham reports.
A round-up of data privacy related news
2016 has been a fairly momentous year in the world of data protection and privacy (and in many other respects too). December (so far) is no different. The Digital Economy Bill, e-Privacy reforms and yet more fines from the ICO. Georgina Graham reports.
Art29WP and EDPS respond to e-Privacy Directive consultation
As part of its Digital Single Market Strategy, the European Commission is reviewing the e-Privacy Directive. The Art29WP and the EDPS’ opinions on what changes should be made and why are – perhaps unsurprisingly – not in marketers’ favour. Georgina Graham reports.
ICO clamps down on marketing masquerading as market research
Recent enforcement action against Change and Save Ltd is just one in a long list of examples of the ICO’s tough approach to unlawful direct marketing. Georgina Graham reports.
Cloud storage service providers under the microscope
Following some negative reports from consumers, the Competition and Markets Authority has reviewed the cloud storage services sector for compliance with consumer protection laws. Georgina Graham reports.
Direct marketing opt-in threat in Digital Economy Bill
The recent Queen’s Speech was criticised as lightweight. But lurking within was a harbinger of potential doom for the UK’s marketers in the form of a threat of an opt-in regime for cold calls. Georgina Graham reports.
“Smart mirrors” and marketing: privacy concerns
As marketers are alerted to the exciting possibilities of cutting edge “hidden display technology,” Georgina Graham sounds a data protection warning.
The ICO publishes updated direct marketing guidance
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
Online Behavioural Advertising principles extended to mobile
Almost five years after the launch of Best Practice Recommendations for use of cookies and similar technology in connection with online behavioural advertising, new “Mobile principles” finally extend these to the mobile space. Georgina Graham reports.
