The ASA found that ZING Toothpaste’s ads were misleading because they displayed five-star ratings and review counts that closely mimicked Trustpilot’s format but were not supported by the company’s actual Trustpilot profile.
The ASA has found a pricing claim misleading due to the omission of material information.
The ASA has ruled against Henry’s Boots’ use of AI-generated ads which were held to be misleading. Josephine O’Dowd reports.
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
The ASA has ruled on whether an image purporting to depict footage shot on a dash cam was representative of the product advertised. Josephine O’Dowd reports.
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
