ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
Julia Smith
All Articles by Julia Smith
ASA trials AI monitoring of ads at scale in the alcohol industry
The ASA scales up its AI-based Active Ad Monitoring to review compliance in the alcohol industry.
Trainline's lowest price guarantee derailed by ASA ruling
The ASA rules that Trainline’s best price guarantee constituted a unsubstantiated lowest price claim.
Tide turns on green claims in the cruise liner industry
The ASA turns its attention to “greenwashing” in the cruise liner industry, using its active ad monitoring system to identify ads worthy of investigation.
Aramco F1 partnership steers clear of greenwashing claim
The ASA found that ads for Aramco’s F1 partnership did not contain environmental claims.
Can't read the small print: ASA rules against insulin device ad
ASA continues to take a strict approach to medical advertising.
ASA grounds Wizz Air’s green claim
Gorilla Glue: Complaint on use of gender stereotypes fails to stick
A bottle of alcohol a day does not keep the ASA away: the ASA rules against irresponsible alcohol advertising
