Katie Vickery
All Articles by Katie Vickery
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Use of Term “Natural” When Advertising Food / Drinks Products
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Use of Term “Natural” When Advertising Food / Drinks Products
Katie Vickery and Claire Temple look at a recent ruling by the ASA, and useful clarification, on the use of the term “natural” by Appy Food & Drinks Ltd (“Appy”) when describing their range of fruit juice drinks for children.
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No more “28 day” rule – pricing and promotions under the spotlight
The long-awaited CTSI guide to pricing practices has introduced a step change in pricing considerations Well-known rules, such as the “28-days” rule for price establishment, have been replaced.
