The ICO has published guidance on a new PECR exception, introduced by the Data (Use and Access) Act 2025, that allows charities to send electronic marketing to individuals without prior consent subject to conditions.
The ASA issues its first rulings clarifying the scope of the “less healthy” food advertising restrictions.
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
The minister for public health, Ashley Dalton MP, confirms the government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods, Gregory Barton reports.
e-Privacy Regulation regains momentum. Nick reports on the changes in the latest draft, including updates to cookies and soft opt-in.
Welcome to your update from ocmarketinglaw.com, with the usual eclectic mix of marcomms law and regulatory developments. This month’s coverage includes amongst other things a rare tobacco advertising case, a slew of ASA cases on affiliate marketing and a taste of the future with a blockchain-enabled loyalty scheme from Burger King.
Will the proposed new Regulation kill the adtech sector? In this article, first published in Digital Business Lawyer and written before publication of the recent LIBE amendments, Nick Johnson analysed potential impacts on the sector.
