Is Burger King crypto-currency promotion a sign of things to come?
Is Burger King crypto-currency promotion a sign of things to come? The burger chain’s WhopperCoin brings promotional marketing into the blockchain era. Stefania Grosso reports.
Osborne Clarke
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House of Lords conducting enquiry into the UK advertising industry
House of Lords conducting enquiry into the UK advertising industry The House of Lords Communications Committee has launched an injury on the advertising industry, including a look at the regulation of digital marketing. Jude King reports.
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HFSS Rules and Guidance
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“Retouched photographs” guidelines
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Update of simplified declaration NS-48 relating to clients and prospective client files
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Influencer’s speech considered as advertisement
The executive board of the French advertising self-regulatory organization (ARPP) has agreed on new guidelines regarding online posts by influencers (bloggers, vloggers) in collaboration with brands. Margaux Hammer reports.
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Commercial spots must comply with ARPP’s “Gambling” Recommendation
Two private individuals referred a new commercial spot broadcast by the French lottery operator (La Française des Jeux) to the ARPP’s Jury of Ethical Advertisement. The jury found that this “Escape Game Loto” did not comply with ARPP’s Gambling Recommendation. Margaux Hammer reports.
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Guardian sues Rubicon for undisclosed fees from programmatic advertising
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Decision against Euromaster highlights approach to comparative advertising under French regulation
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CAP Affiliate Marketing guidance
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Comparative advertising and denigration lead to unfair competition claim
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ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
