Rebecca Chui

Money can’t buy happiness? ASA rules that linking mood-boosting with the use of deferred payment services is irresponsible

Written by Rebecca Chui on 30 Mar 2021

Who: Advertising Standards Authority (ASA), and Klarna Bank AB (Klarna) Where: United Kingdom When: 23 December 2020 Law stated as at: 20 January 2021 What happened: The ASA ruled that…
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Striking the right pose: body image issues in ads

Written by Rebecca Chui on 27 Jul 2020

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 26 June 2020 Law stated as at: 2 July 2020 What happened: The ASA recently released a reminder for advertisers…
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ASA and MHRA shoot down ‘vitamin shot’ ads

Written by Rebecca Chui on 26 Jun 2020

Who: The Advertising Standards Authority (ASA), the Medicines & Healthcare products Regulatory Agency (MHRA) Where: United Kingdom When: 28 May 2020 Law stated as at: 10 June 2020 What happened:…
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ASA slams down on misleading and irresponsible COVID-19 claims

Written by Rebecca Chui on 05 Jun 2020

Who: The Advertising Standards Authority (ASA), Public Health England (PHE), Medicines and Healthcare products Regulatory Agency (MHRA), Novads OU (Novads), Vic Smith Bedding Ltd (VSB), Easy Shopping 4 Home Ltd…
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Could your express top-parity claim be interpreted as a superlative claim?

Written by Rebecca Chui on 06 May 2020

Who: The Advertising Standards Authority (ASA), The Medicines and Healthcare Products Regulatory Agency (MHRA), the Proprietary Association of Great Britain (PAGB), Clearcast (Clearcast), and infirst Healthcare Ltd t/a Flarin (Flarin)…
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Not so bouncy for Bounce Back Drinks

Written by Thuvaraka Balamurali Rebecca Chui on 27 Feb 2020

Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP) and Bounce Back Drinks Ltd. Where: United Kingdom When: 22 January 2020 Law stated as at: 4 January 2020…
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Marketinglaw Update | December 2019

Written by Jennifer Tur Johanna Klingen Lucy Price Emma Finlayson Sophie den Held Rebecca Chui John Jackson Charlotte Groom James Salisbury Chloe Deng Ben Dunham on 10 Dec 2019

Dear {First Name} Marketinglaw Update December 2019 Season’s greetings and welcome to the final edition of ocmarketinglaw.com for 2019. This month’s edition includes: changes to the sponsorship rules for Olympic athletes;…
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Don’t be sleigh-ed this year by non-compliant promotions

Written by Rebecca Chui on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Parsley Box Ltd, Virgin Wine Online Ltd Where: United Kingdom When: Various Law stated as at: 14 November 2019 What happened: During the run-up…
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ASA shows its hand: the targeting of in-app gambling ads

Written by Rebecca Chui on 25 Mar 2019

Who: tombola (International) plc (Tombola), the Advertising Standards Authority (ASA), and ITV Broadcasting Ltd (ITV) Where: United Kingdom When: 6 February 2019 Law stated as at: 5 March 2019 What…
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CAP issues new rule on gender stereotyping

Written by Rebecca Chui on 18 Mar 2019

Who: The Committee of Advertising Practice (“CAP”) Where: United Kingdom When: 14 December 2018 Law stated as at: 31 January 2019 What happened: The Committee of Advertising Practice has announced…
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All Articles by Rebecca Chui

ASA slams down on misleading and irresponsible COVID-19 claims

Could your express top-parity claim be interpreted as a superlative claim?

Not so bouncy for Bounce Back Drinks

Marketinglaw Update | December 2019

Don’t be sleigh-ed this year by non-compliant promotions

ASA shows its hand: the targeting of in-app gambling ads

CAP issues new rule on gender stereotyping

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