ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
Stefanie Lo
All Articles by Stefanie Lo
KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
Tonic health told to dump their denigrating comparative advertising
Painful reminder: medicinal claims are not permitted for unlicenced medicines treating menopause symptoms
ASA Active Ad Monitoring system successfully identifies non-compliant ad featuring medicinal claims for an unlicenced medicine. Stefanie Lo reports.
ASA weighs in on Skinny Food influencer advert
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
Bready or not – Hovis’ bread claims rise to the challenge
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
Vytaliving misses vital advertising rules
ASA provides another ruling which highlights the strict regulation of health claims in relation to food supplements. Stefanie Lo reports.
Motion’s calendar app: time for more care on medical claims
ASA continues to take a strict approach to medical claims and marketing which discourages essential medical treatment. Katrina Anderson, Stefanie Lo and Anna Matsiienko report.
Whopper ruling for HFSS ads via email marketing
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
A bottle of alcohol a day does not keep the ASA away: the ASA rules against irresponsible alcohol advertising
Trust your gut instincts – check that your specific health claims meet the GB Register requirements
