Stefanie Lo | marketinglaw

Balancing the Scales: The ASA Rules Against Misleading Weight Loss Supplement Adverts
Written by Stefanie Lo Katrina Anderson on 30 May 2023
Who: Advertising Standards Authority (ASA), Premium Health Europe BC t/a Prima (Premium Health Europe) and an unknown person(s) trading as ‘Figur’ (Figur) Where: United Kingdom When: 19 April 2023 Law…
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Don’t ‘fur-get’ that substantiation needs to be specific to your product
Written by Stefanie Lo on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and A&T International Ltd (t/a Bella&Toby)Where: United KingdomWhen: 1 March 2023Law stated as at: 6 March 2023 What happened:In September 2022, various advertisements for…
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Ofcom opens consultation on HFSS advertising restrictions
Written by Stefanie Lo Katrina Anderson on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and The Office of Communications (Ofcom)Where: United KingdomWhen: 21 February 2023Law stated as at: 6 March 2023 What happened:Ofcom launched a consultation on its…
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ASA zeroing in on ‘net zero’ and ‘carbon neutral’ advertising claims
Written by Stefanie Lo on 24 Feb 2023
Who: The Advertising Standards Authority (ASA)Where: United KingdomWhen: 10 February 2023Law stated as at: 14 February 2023What happened: In 2021, the ASA’s Climate Change and the Environment project identified that…
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HFSS – TV and online restrictions delayed
Written by Stefanie Lo Katrina Anderson on 25 Jan 2023
Further delays to the HFSS restrictions on TV and online advertising, Katrina and Stefanie reports.
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Clear test methodology can lead to clearer noses (and claims)
Written by Stefanie Lo on 16 Nov 2022
What happened: In November 2021, a TV ad featured a woman using the BecoCleanse product. The ad included a voice-over which stated: “Each day we breath in millions of viruses…
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Don’t ‘make-up’ your cosmetic claims
Written by Stefanie Lo on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and Shop TJC Ltd (t/a The Jewellery Channel Ltd) Where: United Kingdom When: 21 September 2022 Law stated as at: 5 October 2022 What…
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