Motion’s calendar app: time for more care on medical claims
ASA continues to take a strict approach to medical claims and marketing which discourages essential medical treatment. Katrina Anderson, Stefanie Lo and Anna Matsiienko report.
Stefanie Lo
All Articles by Stefanie Lo
Whopper ruling for HFSS ads via email marketing
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
A bottle of alcohol a day does not keep the ASA away: the ASA rules against irresponsible alcohol advertising
Trust your gut instincts – check that your specific health claims meet the GB Register requirements
Balancing the Scales: The ASA Rules Against Misleading Weight Loss Supplement Adverts
Don’t ‘fur-get’ that substantiation needs to be specific to your product
Ofcom opens consultation on HFSS advertising restrictions
ASA zeroing in on ‘net zero’ and ‘carbon neutral’ advertising claims
HFSS – TV and online restrictions delayed
Further delays to the HFSS restrictions on TV and online advertising, Katrina and Stefanie reports.
Clear test methodology can lead to clearer noses (and claims)
Don’t ‘make-up’ your cosmetic claims
