Tom Harding

Face Forward 2015
Written by Tom Harding Anna Williams on 19 Dec 2014
Catch their slides here.
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CAP publishes blogging Q&A Guidance
Written by Tom Harding on 22 Apr 2014
Who: the ASA When: 19 March 2014 Where: Online blogs Law stated as at: 19 March 2014 What happened: Enter the blogosphere Incentivised blogs have sometimes been seen as a…
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ASA “Native advertising” decision
Written by Tom Harding on 28 Mar 2014
Who: Sophora Media t/a Enchere VIP and the ASA When: 22 January 2014 Where: Internet Law stated as at: 12 March 2014 What happened: Enchanté? An ad appeared on www.revuetendanceconso.com…
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New California behavioural tracking laws
Written by Tom Harding on 14 Jan 2014
Who: Governor of California When: 27 September 2013 Where: California Law stated as at: 14 Jan 2014 What happened: As readers of marketinglaw.co.uk may be aware, OBA and ‘Do Not…
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No #ad or #spon but Rooney tweet for Nike still OK
Written by Tom Harding on 10 Oct 2013
Who: Nike (UK) Ltd, Wayne Rooney and the Advertising Standards Authority When: 4 September 2013 Where: London Law stated as at: 9 October 2013 What happened: As readers of Marketinglaw…
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The Sky’s the limit
Written by Tom Harding on 10 Sep 2013
Who: Skype vs BskyB [Case R 2524/2010-4] When: 22 May 2013 (became available July 2013) Where: OHIM Law stated as at: July 2013 What happened: As readers of marketinglaw.co.uk may…
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“Cheggers” Tweet banned by ASA
Written by Tom Harding on 07 Feb 2013
TV personality Keith Chegwin Tweeted “Just a quickie: log on to pchprizes 4 your chance 2 win £100K ..” A complaint was made to the ASA that this was not…
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More[ley] Twitter promotion pitfalls
Written by Tom Harding on 01 Feb 2013
Topic: Social media Who: Bev Morley t/a @mojocomms and the ASA When: December 2012 Where: UK Law stated as at: December 2012 What happened: As readers of marketinglaw.co.uk will no…
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Did viewer Tweets in ad spot mislead?
Written by Tom Harding on 06 Dec 2012
Ads for the movie Prometheus during an episode of Homeland on Channel 4 asked for, and then broadcast tweets by viewers about the Prometheus clip that had just been aired.…
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A bloodthirsty tale of online competition voting
Written by Tom Harding on 07 Nov 2012
Rules for an art competition promoting Twentieth Century Fox’s “Abraham Lincoln, Vampire Hunter” allowed rejection of entries involving “improper actions.” Entries via social media generated suspicious voting activity and were…
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More footballers’ Tweets under ASA scrutiny
Written by Tom Harding on 06 Jul 2012
Yet again, Premier League players have featured in an ASA investigation into whether there was enough transparency as to the marketing purpose of a Tweet. This time Wayne Rooney and…
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Another Rio and Twitter-based promotion up before the ASA
Written by Tom Harding on 12 Jun 2012
“I’m giving away 2 tickets for our home match against Stoke” started Tweet #1 of a series by Rio Ferdinand promoting his own competition run by his agents New Era…
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Face Forward 2015

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The Sky’s the limit

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