Too good to be true: ASA considers '98% Off' price claim
The ASA has ruled that Domestika’s “98% OFF” price claim was misleading because the discounted price was available only to consumers who signed up for a free trial of a subscription service.

The ASA has ruled that Domestika’s “98% OFF” price claim was misleading because the discounted price was available only to consumers who signed up for a free trial of a subscription service.
ASA research and rulings shed light on the use of claims like “recyclable”, “compostable” and “biodegradable”.
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.